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Brink of bankruptcy to profitability - Ford Motors Story  
and its Epic Turnaround


Alan Mulally
Former President and Chief Executive Officer of the Ford Motor Company.

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During the last economic recession, Ford Motor Company was just months away from running out of cash. With the auto industry heading toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys¬functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
 
Mulally and his team pulled off one of the great¬est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.

Register now for “The Global Leadership Summit, Marketplace Edition” and hear from
Alan Mulally share compelling, behind-the-scenes account of that epic turnaround. You and your leadership team can learn and implement these rich insights, practical lessons and best practices to transform your own business even during the current pandemic.


ALAN MULALLY

One of the most respected business leaders of our age, Alan Mulally served as President and Chief Executive Officer of Ford Motor Company and as a member of Ford’s board of directors from 2006 to 2014. He led Ford’s transformation into one of the world’s leading automobile companies and the #1 automobile brand in the United States. He guided Ford in working together on a compelling vision, comprehensive strategy and implementation of the One Ford plan to deliver profitable growth for all of the company’s stakeholders. Prior to joining Ford, Mulally served as President and CEO of Boeing Commercial Airplanes and President of Boeing Information, Space, and Defense Systems.

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