Chances are high that most of us don’t produce products or services where customers line up to buy. Most products and/or service providers will have numerous competitors that claim that they or their products are the best.
Question is, how do you achieve sales success in such an environment? Good question.
And while you’re asking it, you probably have a number of sales trainers and sales training companies, knocking on your door claiming their sales training programs are the world’s best solution.
The truth is that there is no simple answer. A selling skills workshop may be a ‘symptomatic’ way of addressing a greater and deeper issue and, therefore, in itself will not work. The issue of aligning various organisational functions in the direction of creating delight for your customer and then retaining them is the key to an overall satisfying selling and buying experience.
ThoughtCapital® looks at selling coupled with sales support as a system within a greater system and has designed customised programs (programmes) to address holistic needs, i.e., to bring your customer to buy from you again and again and again.